Top Mistakes with SEO Content
Content is king in the SEO world and if you have poorly written content, then this is going to directly affect your success online. Here are the types of content that you should avoid at all costs or improve if you currently are making these content mistakes:
1. Stale website content
Not updating your content on our website or blog is a mega SEO mistake. You want to have fresh content that is updated frequently for the benefit of your SEO strategy as well as your site readers and potential customers! When they see you have new content they will be drawn to your website and will enjoy seeing you have expertise in your industry and are staying up to date. Also, search engine bots will be sent to your website each time you update your content which can greatly improve your website’s ranking.
2. Content that not user-friendly
If your content is hard to read (example: one endless block of text) or so filled with SEO keywords and links that it becomes un-readable to viewers, you need to adjust this immediately. While you want to appeal to search engines, you need to remember to appeal to readers first. Make sure your keyword density is not too heavy and that your sentence structures make sense. Also use paragraphs and images to appeal to users and make your content more desirable to read.
3. Content that is not relevant to your business
Your website and content should always be able to relate back to your business or industry. Having content that is not relevant to these factors will confuse your readers and put up a red flag for search engine robots. Feel free to be creative with your blog posts or website content, but make sure it in some way makes sense with what you do as a business.