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While Twitter doesn’t allow an excess of SEO, there are still some important elements you can utilize for SEO value when creating your profile.

SEO Title: Your Twitter Username

On Twitter your username works for SEO purposes as title tags. Your user name is what you will see after the “@” symbol. Edit your username under “settings”. If a keyword you would like to use is still available, you may want to consider using it in your Twitter username for added value.

Profile Image: Filename and ALT Tag

When uploading your profile photo, make sure to optimize it by using your keyword or username as the filename. Twitter will automatically use this file name for the ALT tag of your profile image as well.

Bio: Use of Keywords

Use keywords when appropriate in your Twitter bio. Certain Twitter search engines use these keywords to pull your name up when people are looking for your industry or interest you utilize as a keyword. Never leave your Twitter bio blank as this is not only great for search purposes, but also for connecting to other users similar to you. Use the 160 allotted characters to tell what your industry is about.

Twitter URL:

While Twitter uses the nofollow attribute, still include your website link in your Twitter bio so new followers will know where to find your website. You won’t get any link juice from it, but it will add to increased website exposure and traffic.

Background Image:

While it’s easy to just depend on the default Twitter background, this is yet another area you can utilize for branding and SEO purposes.  Create a background design that shows who you are by mirroring your websites design, or signature colors. Also, it’s important to add your company website as a call to action. Twitter can be tricky with backgrounds, but if you can format it to look right,  feel free to also include your logo, tagline and even phone number.

Tweets: Content and Use of Keywords

Write tweets that are interesting, and relevant to your industry. This will increase the likelihood of your tweet being “Re-tweeted” by others and therefore will increase your exposure. More people will be brought to your Twitter page, which then also allows the opportunity for increased website traffic as well.

While it’s a big Twitter faux pas to write “spammy” tweets, use your keyword in your tweet when it is appropriate and looks right. Add the “#” to your keyword to allow Twitter users who are searching for this keyword, to find your tweet.

(Source: webfullcircle.com)