Consumers Buy On Different Terms
NEW YORK (AdAge.com) — The latest Facebook breakthrough is coming not from a software developer but from an agency.
Resource Interactive, an Ohio-based digital agency with offices in Columbus and Cincinnati, this month launched “Off the Wall,” a platform that allows consumers to purchase a product directly from a retailer’s wall or their own feed on Facebook without leaving the popular social-networking site.
The product was developed by the agency’s in-house research and development lab, which keeps the company up to speed on new developments in the digital space, while also coming up with prototypes and concepts for a “digital future.”
This tells us that connecting with people on a social level has finally come full circle. Obviously communication is much different than that of the early 1900’s but we now are going back to a form of business that relies on the consumers opinion not the one of the marketer or producer.