How One Spring Break City Hopes to Keep Its Crown
Spring Break is a $40 billion business, according to a Harris Interactive study, and many communities are willing to trade a couple of weeks of mayhem for their share of that pie.
Panama City Beach, Fla., is one of them. In hopes to keep its crown as unofficial “Spring Break Capital of the World,” Panama City Beach is refocusing advertising efforts to a capture the true “real world” feel of its spring time patrons.According to Adage.com, Panama City Beach has included pcbeachspringbreak.com alongside its official website at visitpanamacitybeach.com. Both entities have social outreach on Facebook and Twitter; the spring break-centric site also hosts a YouTube channel. We think this is going to work pretty well for the SB hotspot. Check out the two sites. What do you think?
