Tips for Using Facebook Places

Heard about Facebook Places but not sure what it means? Facebook Places is a location based application targeted towards Fan’s with web on their phones. Using Facebook Places is a tremendous opportunity to promote your business to a wider audience as each time a Fan visits your location they can “check-in”. This check-in will be shown to all of their Facebook Friends who may have not heard of or visited your business before. By clicking the check-in these potential customers will be directed to your Place Page which shows information about your business including contact information. Hence, your business exposure can increase drastically. Here are a few tips to get started with Facebook Places:

1.      Gain Business Fans Not Friends

To have a Facebook Place Page you need to ensure your business is using a Facebook FAN page and not a Friend Page. Friend Pages are meant to be used for people instead of businesses and cap at 5,000 friends. A Fan Page is business oriented and allows more functionality to attract Fans such as unlimited likes, and tabs. Having a Friend Page can limit you on Facebook whereas the Fan Page will help you gain maximum exposure for your business.

2.      Fill Out Your Profiles

Since these pages represent your business and allow the potential of gaining new customers, you should make sure you fill out your profiles as accurately and completely as possible. You will fill out both your Facebook Fan Page profile as well as your Place Page. Make sure the information on these pages (particularly the address) mirrors each other as closely as possible. As your consumers continue to check-in they will see these pages repeatedly, as well as this information about your business.

3.      Promote Check-In’s With Deals!

A “check-in” is extremely valuable as it will display your business location and be broadcasted on the Fan’s wall and newsfeed. In order to entice people to do this, think about deals you can offer them when they check-in. Special discounts and savings are the most popular ways to attract people to check in each time they visit your location. Even if it’s something simple, Fan’s love to know that you are offering them a special deal and you are rewarding them for their brand-loyalty. Doing this will create deeper connections to your consumer and hopefully encourage repeat behavior!

(Source: webfullcircle.com)