Web's Take On...

LinkedIn is an extremely powerful social media platform with as many as 50 million users. Because LinkedIn is a business networking platform, the people who use LinkedIn are high quality individuals who are often searching for what YOU have to offer! When people are searching for your industry, or specialty on LinkedIn, it’s important that your profile will be on the top of the search results and not lost in the mix. By ranking over others for a specific key term, you can be seen as a credible source in your industry. Read our tips on how to SEO your LinkedIn profile so you can be found by the people who matter.

Choose Your Keywords:

In LinkedIn, others will find your profile through the “people search” function. Pick one or two key terms that you would like to rank well for. Think of something that is related to your industry, or that you are specialized in. For example, one of our Web Full Circle team members may want to rank well for “social media”, “search engine optimization”, or “website design” as these are areas we specialize in. Make sure the term you decide for yourself is in fact something that you believe you excel in. Doing this ensures that when others find your profile they can clearly see through your experiences why you are a quality candidate that represents this keyword.

Where to Place Your Keyword:

1. Headline

The headline is the very first thing seen when others view your LinkedIn profile.  This area is used to sum up your professional identity in a short phrase. Often users put their current job title or their area of specialty if they are looking for employment. Placing your desired keyword here is essential as the headline is the most relevant area of your profile that displays just what you are an expert in.

2. Current Work Experience

This is an extremely relevant area to add your keyword to as it is what you are currently doing business in. The same goes for if you are currently looking for a job opportunity, be sure your keyword reflects the industry you would like to be working in.

3. Past Work Experience

It is helpful to include your keyword in your past work experience as this shows viewers that you are experienced in this industry.

4. Summary

The Summary section is your area to express your professional experience and goals. Think of it as the soapbox you stand on to tell everyone what you have done, what you are doing, and the kinds of things you are interested in for the future. When adding your keyword to this section, make sure it looks clean and fits neatly into your sentences. You don’t want to inject the keyword repetitively without it making sense. Fashion your summary in a way that is to the point, and lets others know why you are an expert in regards to this keyword.

5. Specialties

This section is meant for you to mention particular skills or experiences you consider your professional specialties. Include your main keyword in this area among other relevant keywords that will showcase what you are skilled in through precise phrases.

Ready to Stand Out on LinkedIn?

Using this approach your LinkedIn profile should be fully optimized to ensure you are much more likely to be seen in the LinkedIn people search results. Your profile is similar to a webpage, in that what is shown at the top is the most important and the further you continue down, the less significant the information is. Your keywords should be most visible at the top of your page and then the terms should continue to trickle down into the rest of your profile.

LinkedIn is an incredible tool to help you personally brand yourself, and extend your reach within your industry. Optimizing your profile for specific keywords will allow you to further connect and network with industry leaders. Don’t miss out on the opportunity of being seen.

Web Full Circle is a proud sponsor of Blackbridge Movember, Charlotte’s local branch of a global movement to bring awareness to prostate cancer and men’s health. During “Movember”, men around the world grow mustaches throughout November and are coined as “MoBros”. These mustached men gather supporters of their mustache’s growth and fundraise through the month for their cause.

Web Full Circle sponsored Blackbridge Movember through team participation and website design of blackbridgemovember.com. The organization’s website details information about the cause, and ways for community members to get involved. Additionally, tickets can be purchased on the website for the group’s fundraising party. The event celebrates the mustache growing participants and supporters and continues to raise month for men’s health. To honor Blackbridge Movember, Web Full Circle will be attending the Movember Party on December 1^st at Andrew Blair’s on Montford.

Web Full Circle also participated in Blackbridge Movember as team members grew their mustaches as “MoBros”. Through social media Web Full Circle promoted the cause and the progress of the team member’s mustaches.  Have a look at our office “MoBros” and their ‘staches below:

Happy Movember everyone! We are happy to support a wonderful cause that brings awareness to the important issues of men’s health and prostate cancer.

Our dedicated Network Team has achieved Microsoft Certified Partner for 2011. This means we are in a better position to help support our customer’s business strategies! Microsoft recognizing our expertise is a fantastic reassurance of our proficiency for customers. The honor covers several areas including Desktop, Server, and Mid-Marketing Solution Provider. It signifies our skills of building, designing, deploying, and supporting the Windows Server operating system, Windows Server–based applications, and the Microsoft server infrastructure. 

Way to ROCK Network Team! You guys have continually raised the bar and demonstrated hard work and an exceptional level of commitment.

Check out our Network Team here:

(Source: webfullcircle.com )

Did You Know…..

Google is continuously updating their algorithm and criteria by which their search results are developed.

Once every twelve to eighteen months, an update occurs that is more significant and leaves businesses wondering what happened  to their ranking.

 The latest update launched by Google has been named “Panda” and has introduced importance in areas that have previously been irrelevant. One of the many factors that have updated is design. For the first time, Google is beginning to take your website’s design into account and sites that have outdated structure have seem to have taken a hit.

Now of course, Google is very secretive regarding the formula and does not share what the updates contain, that is where we come in.

 Our clients have the luxury of not having to be concerned about this impact as we are making adjustments as we continue to work. If you would like to talk to us more about Panda, feel free to give us a call at (980) 322-0518 or visit our website: Web Full Circle.