Are You Ready for 2010, Socially
Judy Shapiro posted a blog on the 16th titled “Social Media’s the Little Engine That Can Build Awareness” at Adage.com. We love Judy, but we just wanted to make a few remarks.
Here are her six reasons:
”Think about creating “content campaigns” to drive a focused message using a multichannel approach, e.g video, mobile marketing, social networks and even traditional media. This approach puts the value on content as an audience builder but in a very strategic way. And to help content campaigns along, there are innovative new technology companies, like WebCollage, that offer content syndication and management services to make this task very efficient on a large scale.”
This is a good point, but for the small business you can approach it in a modest manner with small third party companies to manage it for you.
“Tap into the power of your
customer service organization to be your social-media front-line soldiers. It is one of the most powerful ways to achieve mass reach within current organizational resources. JetBlue is a great example here as they make it a point to respond to every tweet within minutes.”
This again works for the larger companies, but for the small business, we can’t give up our customer service to one campaign. They are needed on the front line for current customers. Out source.
mobile apps to propel new interactions while allowing you to bake in the viral looping element. Gap Style Mixer is a great example; the app gets you in-store discounts while letting you share the discounts with friends.”
Only create a mobile app that would work with your company’s product. If you are a pizza joint, then please by all means try to develop the next best app but if you are home builder there is no need. Save your money.