A story was posted today on Adage.com titled:

Be Honest: What’s Your Real Twitter and Facebook ROI?

The auther had this to say “Facebook got all sneaky with its TOS at the end of the year. If you haven’t yet read Ryan Tate’s Dec. 14 Valleywag post titled “Facebook’s Great Betrayal,” it’s a great place to start to understand how Facebook suddenly changed its business relationship with you. “Facebook’s privacy pullback isn’t just outrageous,” Tate begins, “it’s a landmark turning point for the social network. … The company has, in short, turned evil.””

This is where I have to disagree. Evolution is something that all must endure to survive. In today’s market that survival  is based on the speed and efficiency in which you make progress. Ideas and tactics change daily and companies need to follow suit to stay in the game. Second, Facebook is fantastic for the small business. It is cheep and interactive. The Mom and Pop shops of America need this. With the economy in the shape that it is in these small businesses need this type of medium to stay in the public eye.

It continues to say “But privacy isn’t all we’re giving away.”

Wrong! The Facebook community has no problem declining a friend request and with a few minutes in the settings Tab a Facebook user can make them self completely invisible to unwanted attention.

Also it goes on to say: “Think of these companies as the Walmarts of the 21st century — behemoths that steamroller American (and global) culture, radically reconfigure communities big and small, and take share from everyone else (in their case, media mindshare) — only they have an almost all-volunteer work force. And you’re one of the volunteers.”

There is truth here, but you also have to realize that it is a social network. Content is composed by followers and users of the service. So in theory they have preformed no foul.

Just use your common sense when contributing to a community, Be your self and talk about with is important to you and your objectives.