Monthly Tip: SEO Your LinkedIn Profile
LinkedIn is an extremely powerful social media platform with as many as 50 million users. Because LinkedIn is a business networking platform, the people who use LinkedIn are high quality individuals who are often searching for what YOU have to offer! When people are searching for your industry, or specialty on LinkedIn, it’s important that your profile will be on the top of the search results and not lost in the mix. By ranking over others for a specific key term, you can be seen as a credible source in your industry. Read our tips on how to SEO your LinkedIn profile so you can be found by the people who matter.
Choose Your Keywords:
In LinkedIn, others will find your profile through the “people search” function. Pick one or two key terms that you would like to rank well for. Think of something that is related to your industry, or that you are specialized in. For example, one of our Web Full Circle team members may want to rank well for “social media”, “search engine optimization”, or “website design” as these are areas we specialize in. Make sure the term you decide for yourself is in fact something that you believe you excel in. Doing this ensures that when others find your profile they can clearly see through your experiences why you are a quality candidate that represents this keyword.
Where to Place Your Keyword:
The headline is the very first thing seen when others view your LinkedIn profile. This area is used to sum up your professional identity in a short phrase. Often users put their current job title or their area of specialty if they are looking for employment. Placing your desired keyword here is essential as the headline is the most relevant area of your profile that displays just what you are an expert in.
2. Current Work Experience
This is an extremely relevant area to add your keyword to as it is what you are currently doing business in. The same goes for if you are currently looking for a job opportunity, be sure your keyword reflects the industry you would like to be working in.
3. Past Work Experience
It is helpful to include your keyword in your past work experience as this shows viewers that you are experienced in this industry.
The Summary section is your area to express your professional experience and goals. Think of it as the soapbox you stand on to tell everyone what you have done, what you are doing, and the kinds of things you are interested in for the future. When adding your keyword to this section, make sure it looks clean and fits neatly into your sentences. You don’t want to inject the keyword repetitively without it making sense. Fashion your summary in a way that is to the point, and lets others know why you are an expert in regards to this keyword.
This section is meant for you to mention particular skills or experiences you consider your professional specialties. Include your main keyword in this area among other relevant keywords that will showcase what you are skilled in through precise phrases.
Ready to Stand Out on LinkedIn?
Using this approach your LinkedIn profile should be fully optimized to ensure you are much more likely to be seen in the LinkedIn people search results. Your profile is similar to a webpage, in that what is shown at the top is the most important and the further you continue down, the less significant the information is. Your keywords should be most visible at the top of your page and then the terms should continue to trickle down into the rest of your profile.
LinkedIn is an incredible tool to help you personally brand yourself, and extend your reach within your industry. Optimizing your profile for specific keywords will allow you to further connect and network with industry leaders. Don’t miss out on the opportunity of being seen.